Art Direction, Graphic Design

For the 2015–2016 Our Lady of the Lake Children’s Hospital campaign, I worked with BVK agency in Milwaukee to develop a look that successfully translated the children’s hospital logo into a series of billboards, print ads, and TV spots.

From a report written by Stephanie Roussell:
Children possess inherent qualities that never cease to amaze adults; they are innocent, adventurous, imaginative, trusting, and loving, and see the world around them in a very different way than their older counterparts. In short, they are amazing, and one of the few things that our society seems to agree on is that we love children and want to protect them whenever possible. With this in mind, [our marketing team] worked to create a compelling campaign that emphasized the amazing spirit of children and how our team members work tirelessly to make sure they lead the happiest, healthiest lives possible. The messaging not only built the foundation for the community to develop an emotional attachment with the brand, but also effortlessly blended in with the regional medical center’s overall branding campaign, “Better.”