Illustration, Brand Identity, Mini-Campaign

“Summer of Amazing” was the 2018 FMOL Children’s Health mini-campaign that offered educational events online and in the Mall of Louisiana in Baton Rouge. I oversaw all marketing collateral and personally illustrated the three event seals for the overall summer, “Monday Funday” events, and the “Kids’ Healthy Fun Fest” culmination. I also illustrated the alligator, raccoon, and fox used throughout the assets.

The majority of pieces were digital — specifically Facebook promoted posts — and were therefore limited to 20% text onscreen.

This was also the first time the hospital publicly released its new set of animal ambassadors that I illustrated for the new identity system. The animals are featured throughout the freestanding Our Lady of the Lake Children’s Hospital I’m art directing.