Photoshop

Louisiana State University football games at Tiger Stadium are legendary. College football fans throughout the Southeastern Conference know that LSU Tiger supporters are some of the most boisterous, colorful, fanatical football enthusiasts in the United States. So how was Our Lady of the Lake Regional Medical Center, the official health care provider of LSU Athletics, going to demonstrate Tiger excitement in its 2015 campaign?

As my marketing director and I discussed the project, we realized that Tiger Stadium’s capacity is approximately the same number as someone’s heartbeats per day. I suggested we fill the stands with purple t-shirts and one white EKG running through the crowd; but since it was basically impossible for us to pull off this photo shoot, I turned to Photoshop. This image became the basis for our print and digital ads during the 2015 football season.